Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week:
New Silent Salesman Styling
Our Silent Salesman tool is just one of the tools we have added to our new website platform. Inspired by Amazon and Expedia, this tool uses scarcity tactics to create a sense of urgency for potential customers viewing a piece of inventory on your site. Last week, we updated the styling of this tool and we added arrows to indicate when the price of the vehicle as recently increased or decreased.
Incentive Pricing Calculation Fix
You and I know that manufacturers change their incentives every month, but that doesn’t mean your customers do. Our OEM incentive tool automatically pulls incentive data and displays it on your SRP as well as your VDP – it even breaks down the Cash, Finance and Lease information for you. Last week, we deployed an update to correct a small calculation error that some feeds were seeing.
For more information on both of these tools, give us a call today or subscribe to our newsletter!