Ever wondered what brands are most popular in other countries? The British based auto parts retailer ‘Quickco” analyzed the most searched car brands on Google throughout 2016.
As we can see from the findings, nationalist tendencies seem to be more apparent in Europe than the anywhere else; with Sweden, Germany, France and Italy all remaining homegrown in their brand searches. As always, a few nations failed to provide data for the study, it’s hard to imagine what brand North Korea might have made up for this study.
Perhaps for some, the biggest surprise was to see BMW (a relatively small company) take 2nd place overall. However, if you’re a follower of BMW on social media this global presence is something you likely comprehend wholeheartedly. For the past three years BMW has created dedicated social marketing campaigns (remember the ‘Drift Mob’ video?) to assure brand reputation and user engagement. With over 19 million fans of BMW’s Facebook page, the online initiatives seem to be paying off both at home in Europe and abroad as BMW sits only below Toyota in Google searches across the globe.