How to Reach More Customers in January, According to Google

As we near the end of 2016 and the beginning of 2017, Google has shared 4 ways that you can optimize your online strategy this year according to their data.categories seeing higher traffic from Google in January 2016 than October 2015

Use click share to drive more engagement

We all know that, generally, the closer to the top position you are on Google, the higher engagement you will see from shoppers; especially on mobile. As shown in the chart below, for the Vehicles & Parts category you will need about a 15% click share to be competitive in reaching the top positions. How do you increase your click share? Increasing your bids as well as your ad relevance are good places to start.

Create a strategic seasonal campaign

Having a separate campaign for certain products at certain times (winter tires, for example) allows you be more flexible with your budgets for these products.

Use custom labels to create seasonal product groups

Use custom labels to create a segmented product group in your campaign for products like winter accessories for vehicles. This allows you to adjust your bids for winter accessories and to monitor your click share.

Remarket your products to previous shoppers

Remind your customers of the products they viewed in the holiday season but didn’t convert on – chances are they are still interested in finding the best deal!

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