It’s time to start considering Facebook Messenger as a powerful tool in your advertising arsenal. The recent update to Facebook Messenger adds a lot more functionality to the platform and allows advertisers to start 1-to-1 conversations with your target audience straight from their news feed.
Live conversations with News Feed Message Ads
Messenger ads allow you to use Facebook’s powerful targeting features and connect directly with prospects, your competition’s followers, or previous customers. Once a chat is started you can connect directly with users and have an in-depth 1-1 conversation. Or if you want to get more complex, you can run a “chatbot” to walk the user through a series of steps and provide useful information. Companies like Burger King are even using Facebook Messenger to take orders!
Follow up automatically on previous conversations
Forget your email list, sponsored messages now allow you to follow up with your target audience and remind them about sales, events, and relevant information. This allows you to keep the 1-1 conversation going with anyone who has engaged with you on messenger previously. The best part is that sponsored messages show up exactly like a traditional Facebook Message in the same chat window.
Share chats and get referrals
Users can even choose to share chats with friends, allowing your ad to go further and reach more people. For example, opting into your coupon for a “20% off oil change” or “$500 trade-in credit” and sharing the chat with their friend. Or you could follow up with someone who recently purchased or serviced at your store and ask them for a referral, the user shares the chat and their friends can connect with you.
Perfect for your dealership
These new features couldn’t be a more relevant solution to your dealership. Starting live conversations straight from an ad and being able to follow up much like an email list is exactly what dealers need to engage with car buyers on Facebook. You could promote a highly targeted sale with a coupon ad, deliver the coupon through chat and engage users through a live conversation and even set an appointment with the user. The user can share the same chat, invite another friend to your promotion and you can automatically follow up later with them through a message at a later date.
If you want to be one of the first to try out the new platform and find out how you can receive $500 in bonus Facebook ad spend, give us a shout today!