Hot off the trails of the 2016 U.S. Presidential election, internet conglomerates like Twitter, Google and Facebook have decided to prevent websites that publish falsified content from utilizing their respective advertising networks. The decision came after the companies were criticized for allowing fake news and false advertising to spread throughout the internet without any credible fact checking.
Facebook is used by over 1 billion users worldwide and has been considered a primary news source for many adults. This new policy only applies to advertising and does not affect content shared between users’ newsfeeds.
In the past, Google has implemented policies against false advertising and the spread of inaccurate media; for example, when Google restricted the advertising of counterfeit products and weight-loss pills.
The goal of Strathcom’s advertising efforts is to provide customers with a relevant and quality experience. We always strive to maintain optimal Google and Facebook advertising accounts.