After a 2 year wait, Google’s Penguin algorithm has finally been updated! The Penguin filter was designed to capture sites that are spamming Google’s search results in ways that Google’s regular spam detection systems might not have noticed. Previously, the Penguin filter would “catch” sites deemed as spammers, and they would remained penalized even if the site improved or changed until the next time the filter would run (which could take anywhere from several weeks to several months).
With this latest release, Penguin now operates in real time. Now when Google recrawls and reindexes pages, these pages will be assessed immediately by the filter and then released or caught as a part of this process.
Penguin will now also devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site. Previously, Penguin was a site-wide penalty, but now only specific pages on a website may be impacted rather than the entire site.
For more information on how this can affect your site’s ranking, contact one of our friendly OMM’s here at Strathcom Media!