Being a Facebook Partner definitely has its perks!
The visit wasn’t just to bring us Facebook swag – even though we really appreciated it! We got to learn all about advertising on Facebook. We received some training on Facebook’s ad formats and learned some really interesting stats. For instance, did you know that Facebook drives the most traffic to Youtube? Or that there are over 3 million apps out there? We also learned that out of the millions of apps available, about 82% of time spent on apps is spent on about 5 of them. These apps include YouTube, ESPN, and Google, but the most time is spent on Facebook and Instagram. Facebook is very quickly moving away from being a social media platform, and moving towards being a media and advertising platform.
In some of our recent blog posts, we have discussed some of the benefits of Facebook advertising. It is a cost-effective, and excellent advertising medium that is very underutilized, especially in the automotive industry.
We are very excited about our new partnership, and are looking forward to seeing what Facebook comes up with next. And, of course, to be able to share their innovations with with you.
For more information on Facebook advertising, please feel free to give us a call. We would love to help you out!