Since Google has removed right-side text ads, there has been a void in this advertising space. This advertising real estate will not be vacant much longer thanks to Expanded Text Ads. This is the first significant change Google has made to their text ad template in 15 years, and as a top Google Partner, Strathcom Media has been given the opportunity to try out this new BETA template.
This new template is designed to improve how ads appear on mobile devices – which is a huge benefit considering how prominent mobile searches are becoming – but there are many other benefits to Expanded Text Ads. First, the area for ad copy will be nearly 50% larger, which means more room for you to create a longer headline in which you can highlight your products and services. Second, you will now be in charge of a new, second headline. Third, and most importantly, as a Strathcom customer your ads are going to show more prominently in the Google Search Results Page.
This second headline and larger ad copy means that you now get 30 characters in your headline instead of 25, and 80 characters in your description lines instead of 70 as shown below:
For more information on Expanded Text Ads, feel free to give us a call at 1 (888) 914-1444, and don’t forget to subscribe to our newsletter!