Like Nissan, Strathcom is a company that values design, quality, innovation, and progression. Even when we are better than the competition, we still strive to improve. Those values have made Nissan the fastest growing automotive brand in Canada, and have made Strathcom one of the top automotive website, tools, and online advertising companies in Canada.
Strathcom started its relationship with Nissan as one of the few Nissan/Infiniti CDW (Certified Dealer Website) providers. Since then we have been giving Nissan dealers across the country the sites and tools that help them continually increase traffic to and sales from their websites. Though we ensure all creative elements align with Nissan and Infiniti guidelines to keep you compliant, that doesn’t mean your website has to be dull. Nissan understands that good design and a good first impression are important in the customer journey and because of that, they give us the freedom to make sure your site looks modern, professional, and fresh.
Some Nissan dealers still have dated designs, and that’s a shame! What they could have with a Strathcom site versus what they currently have is night and day. Let me put it to you this way: what truck is poised to be the king of the road in the coming years? You’re a Nissan Dealer so you already know the answer, the 2016 Nissan Titan, this thing is a beast. Cummins engine! 310 HP with 555 LB-FT of Torque! And it’s got to be one of the best looking trucks ever made! Your old 2012 Titan isn’t horrible. It gets the job done, it may have some issues but compared to the 2016 Titan, it’s not even in the same ball park. That is how Strathcom compares to the other guys. We are the best and we want you to be the best, and we are going to give you the tools to be the best.
What tools you ask? Well let me tell you…
- What if you could put a virtual fence around your largest competitor so if people are in that dealer’s showroom comparing their inventory with yours they will see a message talking about why The Nissan Sentra is Better than the Honda Civic (assume it’s a Honda dealership), or a message saying bring in a business card from that dealership and get an extra $500 off your new car purchase? With a Strathcom site you can, it’s called Geo-fencing. It comes included at no extra cost.
- What if you could personalize your website so that each user had their own individual experience? Think of how Amazon tailors the products they show you to what you have shown interest in, or how your Netflix screen will show you movies that closely suit your tastes whereas mine will show me movies that suit my tastes. If someone goes to your site and is looking at a Nissan Murano and then leaves and comes back later, suddenly the home page slider image is a Murano, talking about the top benefits of a Murano, and the sale you are currently having on Muranos is front and center, and scroll down and – whoa! – an offer to get an extra $250 off your trade in when you come and test drive a Murano today, SOLD! This is called Personalization, and it comes included at no extra cost.
- What if all of the vehicles a person has looked at is saved for them when they come back, automatically, and with pricing updates? With a Strathcom site they are. We call it Notepad, and it comes included at no extra cost.
I could do this all day but this blog can only be so long… Okay one more!
- What if you could compare what you are pricing your vehicle at with the competition in your area, and see the average price that car is selling for, the average odometer on the car, and sell your vehicle quickly and for the highest profit possible? Well get ready to ditch that expensive vAuto software because with a Strathcom site you can. It’s called Market Pricing, and you guessed it, it comes included with the site!
The point is we give you the tools that literally no other Canadian website provider can. Tools that in 3 or 4 years every website provider will have, but with a Strathcom site, Nissan dealers have access to them today, and at a lower cost than what you are probably paying for your current website! Strathcom knows what dealers need to be successful, and more specifically Strathcom knows what Nissan dealers need to be successful.
Nissan has come a long way since our President Duncan Cochrane learned to drive in a Nissan Maxima Brougham, the question is, has your site grown with it?