A few months back, Instagram hit 400 million users, making this mobile photo-sharing app officially larger than its rival Twitter. The growth in user-base isn’t slowing either, as it only took nine months for Instagram to achieve its last 100 million users.
If you are already leveraging social media platforms, you are more than likely using Facebook and maybe even Twitter. But you have ever thought to use Instagram to engage with your customers and develop brand awareness? Today, companies are increasingly turning to Instagram to engage consumers and boost their image.
SHOULD MY DEALERSHIP BE USING INSTAGRAM?
We have all heard the expression: A picture is worth a thousand words. The use of images is a great way to tell stories, and stories are much more effective in engaging people to generate an emotional response. Instagram is a great opportunity to differentiate yourself in the marketplace by expressing experiences that define your brand.
In this video below, you can see how the Instagram’s advertising tool (carousel ads) gives brands the ability to create a story using photos.
Needs some ideas on how to use Instagram to promote your brand? Here are some of the ways other brands are leveraging Instagram as an essential part of their marketing strategy
- Show off your Inventory
Use Instagram to show a collection of your products. See how Chevrolet highlights their line up: https://www.instagram.com/chevrolet/
- Demonstrate what your products can do
Use Instagram to increase demand by showing customers some highlights features of each model. Initiating an Instagram contest can work wonders in engaging your customers. For example, users can share photos of them in their car or using cool features.
If you would like to highlight your service department, show the impact of your work before and after.
- Introduce your employees
Consumers are often daunted by the car buying experience. Performing a campaign highlighting the staff of your different departments within your dealership will help put a face to your brand and put consumers more at ease when they come for a visit.
- Create anticipation
Share “teaser” photos to satisfy the consumer’s curiosity and to create anticipation for your new model launches. Remember to use popular and trending hashtags. This will make it easier for users to find your Instagram campaigns.
- Highlight satisfied customers
Highlight a customer’s post-purchase satisfaction. Customers have a story to tell so give them a chance to tell their story in pictures and showcase what’s great about your car dealership. These images will play a huge role in reassuring customers of their decision making throughout the buying process.
Does managing an Instagram campaign still seem like a daunting task? Are you still unsure of where to start your campaign? Let Strathcom Media help you leverage this major social media outlet so you can better connect with your customers. Contact us today to find out more about our popular Instagram package.