Since 2013, many big brand companies have been taking advantage of Instagram’s 400+ million member community by sharing high quality, image-rich content while driving results that matter. Thanks to the great success of these campaigns, Instagram has opened up their advertising product to all advertisers, internationally. No brand, budget or idea is too small to take advantage of this next wave of social media advertising.
Instagram ads seamlessly blend into your photo feed, distinguishable only by the Sponsored logo that sits on the top right corner of the post. Because the ads fit so effortlessly among the natural posts, user engagement is much higher than with more traditional display advertising. Mercedes Benz USA was able to increase website visits as much as 54% through their efforts, according to a case study put together by Instagram.
Currently accessible through the Facebook Power Editor interface, dealers can create image and video ads to drive website clicks, video views, or just awareness of their brand. Couple your photo, or up to 30 second video, with the geo-targeting that best fits your goals. Determine the best call to action, add a couple lines of text – you have to keep it under 300 characters so make it count set the URL you want your ad to drive customers to, and you’re already on your way to advertising on Instagram! Since Instagram piggy-backs off the Facebook advertising interface, you can further nail down your audience by layering the same targeting options found in Facebook – such as interests, demographics & actions – ensuring only the users most relevant to your business will see your ads.
Looking to grow your Instagram presence? Take advantage of Instagram’s sponsored ads to run a giveaway or promotion that requires users to follow your page, share your photos and/or interact with your posts. (Think: “Enter to Win a Detail Package by Sharing & Following Our Page!” or “Take a Selfie in a 2016 Ford Fusion & Tag Us to Win a Free Gas Card”)
They say a picture’s worth a thousand words, well thanks to Instagram ads you can now change those words into dollars for your dealership. Contact Strathcom Media today to learn how you can start advertising on Instagram.