Strathcom was honoured to be selected among hand-picked agencies around the world for the exclusive Google Partners All-Stars Summit held in Mountain View, CA. The agencies invited to attend were the top partners in each country and Strathcom represented Canada.
Google flew two Strathcom team members out to Silicon Valley for a three-day summit to learn what is coming down the pipeline from Google as well as share industry best practices and innovations.
The exclusive summit included a sneak peek on how Google gathers marketing data, enhanced conversion tracking to maximize ROI, as well as sessions on a wide range of Google services such as Google Now, Analytics, and Adwords.
Highlights included “Cartoon Powered Marketing,” a session by guest speaker Tom Fishburne, founder of Marketoonist. Fishburne discussed the future of Content & Viral Marketing in a fantastic tongue-in-cheek presentation, and at one point on the topic of advertising, declared: “Don Draper is no longer in charge.”
Another powerful presentation by Anne-Marie Farrell, Google’s Director of Strategy & Analytics for SMB Marketing, included an unveiling of how Google analyzes consumer behavior and creates strategies to maximize customer spend and conversion rates.
We ended the summit with an interactive demonstration of Google Cardboard, Google’s simple, fun, virtual reality solution that uses your smartphone.
After three days of intense sessions and networking, our team is excited to roll out everything we’ve learned and share all the new developments coming down the Google pipeline with our dealers.
Thanks again to Google for inviting us to attend the Google Partners All-Stars Summit, being an awesome partner, and showing us a great time.
We are energized to keep growing and we’re already looking forward to next year!