Google Think Auto Conference Toronto Recap

Google Think Auto 2013

On September 12, Strathcom Media attended the 2013 Google Think Auto conference in Toronto, Ontario. As with every event that Google puts on, this one did not let down: it was a great venue and the presentation was packed with valuable information.

What did we learn that could help the Canadian car dealer? Here is a highlight reel of the most valuable insights from the day:

  1. More consumers are shopping different dealers on the same brand.

  2. It’s all about mobile!
    mobile

    • Mobile users are 50% more valuable than desktop users
    • 40% of mobile users research with a mobile device inside a dealership
    • What are mobile users looking at?

      • Reviews
      • Inventory (photos)
      • Location and contact information for dealer

    • Mobile opportunities extend beyond sales. Make it simple and fast to book service, order parts and build & price
    • Give mobile users the ability to book a test drive

  3. Use all digital channels
    No conversions? Use all the channels
  4. Customers are moving faster than retailers in digital use and wants
  5. It is better to try and fail than to fail to try
    Fail Better Samuel Beckett

    • Fail faster! Learn from mistakes and improve your business.

  6. Use free Google tools (Google Trends, Insight for Search, etc.)

One interesting insight was how everyone is trying to crack the social media code with limited success, and yet they are willing to spend big money on it. Paradoxically, we know mobile is what consumers use and want, but we do not focus on it. It’s time to change that.

Another great Google event!  We’re looking forward to the next Google event that we are hosting in Ontario in October 2013.  We hope to see you there.

1,345 thoughts on “Google Think Auto Conference Toronto Recap

  1. Pingback: art classes online
  2. Pingback: learn how to draw
  3. Pingback: auction software
  4. Pingback: Prolexin Reviews
  5. Pingback: momtv.com
  6. Pingback: sambazon
  7. Pingback: muscle supplements
  8. Pingback: Quibids Penny
  9. Pingback: Buy Garcinia Blast
  10. Pingback: collagen cream
  11. Pingback: best face cream
  12. Pingback: etairas.com
  13. Pingback: zbiddy auctions
  14. Pingback: weight loss help
  15. Pingback: Moth229.com
  16. Pingback: vitamin d benefits
  17. Pingback: Buy Revitol
  18. Pingback: Heart disorder
  19. Pingback: blogspot.co.uk
  20. Pingback: purecleanses.Net
  21. Pingback: liquid vitamin d
  22. Pingback: ego e cig
  23. Pingback: GCBX Reviews
  24. Pingback: Umoris REview
  25. Pingback: garcinia Cambogia
  26. Pingback: Muscle Max REview
  27. Pingback: Scar ointment
  28. Pingback: Orviax Review
  29. Pingback: build muscle fast
  30. Pingback: Goji Supplements
  31. Pingback: Orviax Review
  32. Pingback: best supplement
  33. Pingback: aladini.Ge
  34. Pingback: www.tmwebdesign.it
  35. Pingback: libria.su
  36. Pingback: peoplespace.com
  37. Pingback: Quibids Penny
  38. Pingback: Power Precision
  39. Pingback: Mytechnosite.Com
  40. Pingback: weight Loss fast
  41. Pingback: gain muscle fast
  42. Pingback: wrinkle face
  43. Pingback: best skin products
  44. Pingback: sxwxzzs.com
  45. Pingback: i4games.net
  46. Pingback: Hcg Diet Drops
  47. Pingback: Pro-Long review
  48. Pingback: diet weight loss
  49. Pingback: matrixyderm
  50. Pingback: pigamerz.com
  51. Pingback: Fat Burning Diet
  52. Pingback: protein supplement
  53. Pingback: best skin serum
  54. Pingback: weight loss help
  55. Pingback: best diet
  56. Pingback: Safer Colon
  57. Pingback: wrinkles cream
  58. Pingback: www.muleyfreak.com
  59. Pingback: Jadwal Live Bola
  60. Pingback: www.ennymamito.com
  61. Pingback: Home inspections
  62. Pingback: home colon cleanse
  63. Pingback: cci.fr
  64. Pingback: ijudges.com
  65. Pingback: weight loss meals
  66. Pingback: gamezschool.com
  67. Pingback: Going Here
  68. Pingback: arom-nhom.com
  69. Pingback: Detox Cleanse
  70. Pingback: fast muscle gain
  71. Pingback: undiefan.Com
  72. Pingback: muscle stack
  73. Pingback: prolongz Reviews
  74. Pingback: www.dune2.h2m.ru
  75. Pingback: Related Homepag
  76. Pingback: osmosis skin care
  77. Pingback: workouts that tone
  78. Pingback: site de rencontres
  79. Pingback: Order Ayur
  80. Pingback: Newshutt.com
  81. Pingback: belbels.com
  82. Pingback: Pure Select
  83. Pingback: elk Velvet
  84. Pingback: men skin care
  85. Pingback: weight loss pill
  86. Pingback: free mobile bet
  87. Pingback: shox shoes
  88. Pingback: wrinkles
  89. Pingback: 100 day Loan
  90. Pingback: you can check here
  91. Pingback: Buy Muscle pro
  92. Pingback: pure Select
  93. Pingback: Luma Repair
  94. Pingback: simply garcinia
  95. Pingback: Weight Loss Help
  96. Pingback: weight loss meals
  97. Pingback: pure aloe
  98. Pingback: Power IGFs
  99. Pingback: broadway musical
  100. Pingback: premier hacks
  101. Pingback: Order Evo Pill
  102. Pingback: tube launch
  103. Pingback: achat sextoy
  104. Pingback: xixona independent
  105. Pingback: book publishing
  106. Pingback: womens New Balance
  107. Pingback: lou reed poster
  108. Pingback: cheap ray bans
  109. Pingback: best diet ever
  110. Pingback: ayur herbals
  111. Pingback: work out programs
  112. Pingback: such a good point
  113. Pingback: free xbox live
  114. Pingback: womens air
  115. Pingback: Argan oil for face
  116. Pingback: anti age creams
  117. Pingback: Salomon Running
  118. Pingback: Muscle Zx90 Review
  119. Pingback: web designs
  120. Pingback: related web-site
  121. Pingback: Ashford University
  122. Pingback: srirahayuhotel.com
  123. Pingback: muscle endurance
  124. Pingback: online cash loans
  125. Pingback: Best Diet Pill
  126. Pingback: liftreklama.ru
  127. Pingback: www.tobikeyz.com
  128. Pingback: Get A Payday Loan
  129. Pingback: mapincglobal.com
  130. Pingback: sell-and-buy.net
  131. Pingback: liquid cleanse
  132. Pingback: Clash of Clans
  133. Pingback: earn income home
  134. Pingback: Pure Cleanse
  135. Pingback: muscle Supplement
  136. Pingback: Thin Magic Max
  137. Pingback: nike factory store
  138. Pingback: Muscle pro Diet
  139. Pingback: poor muscle tone
  140. Pingback: opiate withdrawal
  141. Pingback: http://moth229.com
  142. Pingback: inquiry
  143. Pingback: beststeroids
  144. Pingback: Detox And Cleanse
  145. Pingback: mdps.kaist.ac.kr
  146. Pingback: watch dogs torrent
  147. Pingback: loreal skin care
  148. Pingback: razersocial.com
  149. Pingback: www.web2grid.com
  150. Pingback: Splendyr Reviews
  151. Pingback: Organic Goji
  152. Pingback: pandaplus.biz
  153. Pingback: y8space.com
  154. Pingback: shoes right
  155. Pingback: Lainaa
  156. Pingback: Splendyr
  157. Pingback: carpet fitting
  158. Pingback: Women Workout Plan
  159. Pingback: green cleanse
  160. Pingback: wifi pirater
  161. Pingback: chatchatty.com
  162. Pingback: Black Hat SEO
  163. Pingback: best Diet Pills
  164. Pingback: heart health month
  165. Pingback: weight loss help
  166. Pingback: the diet solution
  167. Pingback: intestine cleanse
  168. Pingback: www.nflc.org
  169. Pingback: Toronto Music
  170. Pingback: detox naturally
  171. Pingback: my.gngames.com
  172. Pingback: hearthstone cheat
  173. Pingback: eggon.us
  174. Pingback: youtube.com
  175. Pingback: sexshop en ligne
  176. Pingback: Wrinkle creams
  177. Pingback: playry.com
  178. Pingback: vipmagic.org
  179. Pingback: elevate gf reviews
  180. Pingback: sony news
  181. Pingback: skin care lines
  182. Pingback: acai berry diet
  183. Pingback: visit web site
  184. Pingback: no Carb diet
  185. Pingback: www.hhgj.kr
  186. Pingback: muscle weight gain
  187. Pingback: hgc diet
  188. Pingback: Hgh Pro
  189. Pingback: crash Diet
  190. Pingback: Hydra gold Reviews
  191. Pingback: face creams
  192. Pingback: blogspot.co.nz
  193. Pingback: Buy Luma Hydrate
  194. Pingback: viagra online
  195. Pingback: www.nflc.org
  196. Pingback: www.swashgram.in
  197. Pingback: lose weight
  198. Pingback: BestSteroids
  199. Pingback: Grow XL Review
  200. Pingback: weight loss drugs
  201. Pingback: hay day hacks
  202. Pingback: home colon cleanse
  203. Pingback: Zolyria diet
  204. Pingback: skin care products
  205. Pingback: colon hydrotherapy
  206. Pingback: diet plans
  207. Pingback: cheap flights
  208. Pingback: Nitro FOcus No3
  209. Pingback: adkins diet
  210. Pingback: best diet pill
  211. Pingback: natural burn
  212. Pingback: zobacz acerole
  213. Pingback: shoes grabbed
  214. Pingback: elite test 360
  215. Pingback: bmehub.com.au
  216. Pingback: chatchatty.com
  217. Pingback: Toner Skin
  218. Pingback: goodgogame.com
  219. Pingback: skin care reviews
  220. Pingback: www.youtube.com
  221. Pingback: spust do cipki
  222. Pingback: retunypordoty
  223. Pingback: sextoy pour homme
  224. Pingback: teen modeling
  225. Pingback: sac celine paris
  226. Pingback: fmcam.co.kr
  227. Pingback: aaabf.com
  228. Pingback: nantes pilates
  229. Pingback: acai berry
  230. Pingback: samsung news
  231. Pingback: phen375 discount
  232. Pingback: moto g news
  233. Pingback: vidéo porno
  234. Pingback: drug addiction
  235. Pingback: build muscle fast
  236. Pingback: tiffany roma
  237. Pingback: www.xfire.com
  238. Pingback: Iron Force Hack
  239. Pingback: work out meal plan
  240. Pingback: buy designer
  241. Pingback: Dien Dan wikidoes
  242. Pingback: muscle building
  243. Pingback: muscle system
  244. Pingback: money online
  245. Pingback: louboutin outlet
  246. Pingback: sexercise
  247. Pingback: acnezine reviews
  248. Pingback: green tea cleanse
  249. Pingback: sexercise routine
  250. Pingback: sex live
  251. Pingback: minecraft games
  252. Pingback: Home
  253. Pingback: how to detox
  254. Pingback: pardo.com
  255. Pingback: dogs
  256. Pingback: samsung galaxy f
  257. Pingback: supplements
  258. Pingback: ecommerce website
  259. Pingback: site de rencontre
  260. Pingback: games
  261. Pingback: casino gratuit
  262. Pingback: webcam gratuite
  263. Pingback: replica watches
  264. Pingback: cadeau
  265. Pingback: total body detox
  266. Pingback: air max outlet
  267. Pingback: best seo company
  268. Pingback: buy replica rolex
  269. Pingback: gta 5 for pc
  270. Pingback: herbal diet pills
  271. Pingback: hcg hormone diet
  272. Pingback: gambling
  273. Pingback: eortc.org
  274. Pingback: yacon syrup 100
  275. Pingback: Tiffany UK
  276. Pingback: Internet Marketing
  277. Pingback: hituning.com
  278. Pingback: monitoren
  279. Pingback: cam gratuite
  280. Pingback: jobformas.ro
  281. Pingback: Buy Amino Prime
  282. Pingback: eye Creams
  283. Pingback: Blitz Brigade Hack
  284. Pingback: wholesale jewelry
  285. Pingback: hermes tassen
  286. Pingback: pure colo cleanse
  287. Pingback: jabong amex
  288. Pingback: Pure Muscle Pro
  289. Pingback: rencontres sexe
  290. Pingback: godemichets
  291. Pingback: www.iamsport.org
  292. Pingback: generic cialis
  293. Pingback: Prolexin IGF
  294. Pingback: blogspot.be
  295. Pingback: Www.uppwatch.com
  296. Pingback: Six Pack Abs Diet
  297. Pingback: Diet Ultimo review
  298. Pingback: stop sweaty hands
  299. Pingback: samsung galaxy f
  300. Pingback: serious skin care
  301. Pingback: Avoir Skin Reviews
  302. Pingback: Salomon Sports
  303. Pingback: red bottom shoes
  304. Pingback: Order HT-Rush
  305. Pingback: smartshopers.in
  306. Pingback: this page
  307. Pingback: gain muscle fast
  308. Pingback: seoveinte
  309. Pingback: site
  310. Pingback: Funny Cat Videos
  311. Pingback: www.kiwibox.com
  312. Pingback: final guitar
  313. Pingback: gucci clutches
  314. Pingback: seo techniques
  315. Pingback: free 10 pound bet
  316. Pingback: Get Rid of Low T
  317. Pingback: thermogenics
  318. Pingback: users can
  319. Pingback: buy youtube views
  320. Pingback: chillout music
  321. Pingback: Buy Levela
  322. Pingback: celine bags cheap
  323. Pingback: Eredan arena hack
  324. Pingback: clumsy ninja hack
  325. Pingback: sex toys for sale
  326. Pingback: avis sextoy
  327. Pingback: designer radiator
  328. Pingback: Hay Day hack
  329. Pingback: l karnityna plus
  330. Pingback: michael kors
  331. Pingback: rootdroids.com
  332. Pingback: CSR Racing Cheats
  333. Pingback: Web Site
  334. Pingback: Flappy Bird Cheats
  335. Pingback: Buy Dermology
  336. Pingback: sextoy feminin
  337. Pingback: stop snoring
  338. Pingback: about his
  339. Pingback: how to grow taller
  340. Pingback: myntra vero moda
  341. Pingback: Covet Fashion
  342. Pingback: bens bingo
  343. Pingback: sms tracker
  344. Pingback: search results
  345. Pingback: samsung galaxy f
  346. Pingback: web page
  347. Pingback: hay Day hack
  348. Pingback: czarny kminek
  349. Pingback: cheap ergobaby
  350. Pingback: sacramento seo
  351. Pingback: pokemon mmo
  352. Pingback: Binary options
  353. Pingback: wot gold hack
  354. Pingback: Order trig X2
  355. Pingback: nano spray 2
  356. Pingback: ergobaby australia
  357. Pingback: musclexmax.org
  358. Pingback: celine bag price
  359. Pingback: nike air max
  360. Pingback: rencontre adultere
  361. Pingback: manfaat nano spray
  362. Pingback: ergobaby carrier
  363. Pingback: oakleys australia
  364. Pingback: ghd australia
  365. Pingback: Cheap prom dresses
  366. Pingback: Pro Grace Review
  367. Pingback: seoveinte
  368. Pingback: foot joint pain
  369. Pingback: drug rehab
  370. Pingback: ucuzucak
  371. Pingback: business realtor
  372. Pingback: Hugegenic
  373. Pingback: celine bags cheap
  374. Pingback: Racing Rivals Hack
  375. Pingback: free detox diet
  376. Pingback: best air purifiers
  377. Pingback: sit-n-go strategie
  378. Pingback: droidsheep
  379. Pingback: beats nz
  380. Pingback: Wrinkle Cream
  381. Pingback: achat sextoys
  382. Pingback: remove verified
  383. Pingback: oxygen max running
  384. Pingback: webcam sexe
  385. Pingback: Weight Management
  386. Pingback: glass dildos
  387. Pingback: en savoir plus
  388. Pingback: Poppers Super Rush
  389. Pingback: voyages birmanie
  390. Pingback: check over here
  391. Pingback: cheap chanel bags
  392. Pingback: wholesale jewelry
  393. Pingback: linked here
  394. Pingback: ghd australia
  395. Pingback: Abu Dhabi girls
  396. Pingback: best detox cleanse
  397. Pingback: digital extortion
  398. Pingback: achat sextoys
  399. Pingback: hair conditione
  400. Pingback: bingo
  401. Pingback: film de cul
  402. Pingback: cadeau
  403. Pingback: opiate withdrawal
  404. Pingback: sextoy pour homme
  405. Pingback: achat sextoy
  406. Pingback: sextoys
  407. Pingback: Teeurl.com
  408. Pingback: weight loss pills
  409. Pingback: fitting footwear
  410. Pingback: Stephen seal
  411. Pingback: 0772668.com
  412. Pingback: Fifa 14 Hack
  413. Pingback: ______________
  414. Pingback: BUy Cleanse Plus
  415. Pingback: g pen snoop Dogg
  416. Pingback: hermes australia
  417. Pingback: www.bnathi.Com
  418. Pingback: wot free gold
  419. Pingback: Forskolin Burn Fat
  420. Pingback: Venta Nike Air Max
  421. Pingback: More Help
  422. Pingback: sextoy pour homme
  423. Pingback: min-amb.pt
  424. Pingback: Nike Air Max 90
  425. Pingback: google plus app
  426. Pingback: Evo Brain Energy
  427. Pingback: soundcloud likes
  428. Pingback: simply weight loss
  429. Pingback: Full Record
  430. Pingback: nike blazer
  431. Pingback: hermes constance
  432. Pingback: travail a domicile
  433. Pingback: ghd cheap
  434. Pingback: click now
  435. Pingback: raksha bandhan
  436. Pingback: Lipo 13 Review
  437. Pingback: tattoo equipment
  438. Pingback: imagehosting
  439. Pingback: acheter un sextoy
  440. Pingback: ""college
  441. Pingback: Prada new Arrival
  442. Pingback: dedunu.info
  443. Pingback: chicken coop run
  444. Pingback: air max 1
  445. Pingback: nawayiqi.com
  446. Pingback: gucci luggage bags
  447. Pingback: lien
  448. Pingback: best air purifiers
  449. Pingback: sextoys anal
  450. Pingback: seo services
  451. Pingback: Daxwerte
  452. Pingback: mid blazer nike
  453. Pingback: Roblox Robux Hack
  454. Pingback: samsung earbuds
  455. Pingback: chicken coop tour
  456. Pingback: hotel maldives
  457. Pingback: nike shoes macy's
  458. Pingback: nike shoes macy's
  459. Pingback: Oral Steroids
  460. Pingback: Berita
  461. Pingback: Covet Fashion
  462. Pingback: tht
  463. Pingback: boutique sextoy
  464. Pingback: nike free run 3
  465. Pingback: Cheap nike air max
  466. Pingback: debrideur purevid
  467. Pingback: click web page
  468. Pingback: website
  469. Pingback: link.1xx.sx
  470. Pingback: drivinggames8.com
  471. Pingback: www.geeks2u.com.au
  472. Pingback: passmytest.ie
  473. Pingback: www.meltour.com
  474. Pingback: www.freenfun.com
  475. Pingback: search.lycos.fi
  476. Pingback: www.csm-suceava.ro
  477. Pingback: iceteam.co.kr
  478. Pingback: tinyurl.com
  479. Pingback: Vimeo.com
  480. Pingback: youtube.com
  481. Pingback: migre.me
  482. Pingback: kaznmu.kz
  483. Pingback: www.cominggame.com
  484. Pingback: seoconfirmed.com
  485. Pingback: www.tarsec.ru
  486. Pingback: hao778877.com
  487. Pingback: vippivertailut.fi
  488. Pingback: www.urbanindo.com
  489. Pingback: goo.gl
  490. Pingback: powerpass.com.au
  491. Pingback: gmtopsites.uk.to
  492. Pingback: www.youtube.com
  493. Pingback: www.kimjeongim.com
  494. Pingback: twitter.com
  495. Pingback: vippivertailut.fi
  496. Pingback: japan-toy.com
  497. Pingback: doorpedia.org
  498. Pingback: boleebu.tk
  499. Pingback: r.ebay.com
  500. Pingback: deadmanshand.ca
  501. Pingback: pycosa.com
  502. Pingback: goo.gl
  503. Pingback: www.youtube.com

Leave a Reply