Local Ranking Factors in 2013 for your Car Dealership

Local SEO: A specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related searches. Example local SEO keyword phrase: “Toyota Edmonton.”

Today, SEO is no longer just about putting keywords into your website. A few years ago, no one was implementing SEO on their websites. It was easy to rank at the top of the Search Engine Result Pages (SERPS) just by doing a bit of keyword research, adding the keywords to your title tags, meta descriptions and website content and building some links.

Things have changed. Google updates their algorithm constantly so that black hat and spammy SEO tactics won’t get you to the coveted spots at the top of the SERPs.

Check out this video on how Google makes improvements to its search algorithm:

To give your website the best chance of ranking at the top of Google and other popular search engines in 2013, you must consider some important ranking factors:

On-Site Ranking Factors

Google Page Rank

Domain and page authority of a website

  • Domain Authority affected by how long the domain has been active on the internet and how much traffic it receives.
  • Individual Page Authority is how much traffic your individual landing pages receive.

Content on your website

  • Should be unique and informative (was keyword research performed to find what is unique and searched for?)
  • Should NOT be copied from other sources on the Internet
  • Should be updated regularly with information and tips (A blog can build authority here)
  • Should use relevant product or service keywords

Landing page meta titles and descriptions

  • Should mention city, province, products and services

Local phone number and address

  • Should appear in footer of the website. This assures Google that you are a real brick and mortar business.

Rich snippets

Rich snippets are a few lines of text you can mark up on your website that show up directly in the search engine result pages. They are designed to give users more information about what the page is about before they click on the link.

Some relevant rich snippets for car dealership websites can be: Auto dealer, Automotive repair, Local business and even vehicle reviews. Below is an example of a reviews rich snippet in action:

Rich Snippets

Website URLs

  • Using a product or service in your URL helps Google understand what the page is about, improving your ranking for that product or service. Example (for keyword “winter tires”): www.cardealer.com/winter-tires/ 

  • As does a geographic keyword or location in the URL: www.cardealer.com/edmonton-winter-tires/

Offsite Ranking Factors



Citations are listings of your business contact information online (even if there isn’t an accompanying link to your website) and always include your address, phone number and other information about your business.

You can add citations with your business information to a number of local and dealership directories. It’s important for Local SEO, as Google Maps often uses citation information to verify the correctness of its business listings.

Google looks at the quantity and authority of citations for your business when determining your website’s page rank.

NAP Consistency

The “NAP” in NAP Consistency stands for Name Address Phone Number. When your business is mentioned in citations, it is important that all of these elements are listed in a consistent manner.

For example, you don’t want to call your business “Joe’s Volkswagens” in one place, and  “Joe’s VWs” somewhere else. Refer to your business in one way and stick to it. If you refer to your business in different ways Google can see you as two separate businesses and this will split your authority in two.

You want your business name to maintain as much authority on the internet as possible. Also be sure to display the same address and phone number in all places, as not doing this can split your authority up as well. For example, if in one-business listing your address is listed as 11420 First Street, and another lists it as 11420 1st Street, then Google could potentially see this as two separate addresses.

Google robots are not humans; they can get confused if a business is referenced in different ways. It’s important to maintain your authority for one business and not spread authority across many different variations of your business name.


  • Google considers mentions of your business on blogs and articles online


  • Quality of  links pointing to your website from other websites
  • Authority of links pointing to your website from other websites
  • Quantity of links pointing to your website from other websites
  • Relevancy of links: is the link from a similar industry, or is it completely non-relevant?
  • Anchor text in links.

Presence on Google Maps, Apple Maps & others

  • Is the business listing owner-verified?
  • Updates, photos and completeness of map accounts
  • Click-through rate from map accounts to website

Social Ranking Factors

Social Media


  • The number of +1’s in Google SERPs from Google+ users
  • Velocity of +’s on company’s Google+ page

    • If a business gets all of their +1’s at once, Google may see this as suspicious

  • Authority of Social Media account user recommending your website or articles


  • Subscriptions to company YouTube profile

Social media links

  • Shares with a link to your website on public profiles of Social Media sites such as Facebook, Twitter or Pinterest
  • Click-through rate from Social media posts to your website

Google+ Place Review Ranking Factors

Google+ Reviews


  •  How many reviews your car dealership receives — good and bad


  • How often  reviews come in. Once again, if the reviews all come in at once Google and other review sites may flag them as suspicious


  • The overall rating score of your review — from 1 star to 5 stars

Product or service mentions

  • If a reviewer mentions a product in their review, you may start to rank for the mention. For example, if a number of reviews mention they bought a used Toyota at your Honda dealership, you may also start to rank for used Toyotas in smaller markets.

Location mentions in review

  • If a reviewer mentions that they drove from another geographic location to visit your dealership, you may start to rank for that geographic location. For example: “I drove all the way from Jasper to buy a new Honda at this Edson Honda dealership”


  • How authoritative the reviewer is

3rd party reviews

  • Yelp (Second-most important to Google+)
  • Citysearch
  • DealerRater
  • Etc.

As you can see, it’s not just about keywords on a website anymore! There are many more ranking factors to consider in conjunction with the above. If you have any questions about ranking factors give us a call at 1.877.707.7379 or email us at contact@strathcom.com


~ Samantha Goettel

693 thoughts on “Local Ranking Factors in 2013 for your Car Dealership

  1. Pingback: whatsapphack
  2. Pingback: whatsapp hack
  3. Pingback: whatsapp hack 2014
  4. Pingback: steam wallet hack
  5. Pingback: sua dumex
  6. Pingback: Buy Replica Rolex
  7. Pingback: key wifi
  8. Pingback: breaking news
  9. Pingback: kate spade outlet
  10. Pingback: cliquez ici
  11. Pingback: at46t wireless
  12. Pingback: bkihm.bplaced.net
  13. Pingback: linked website
  14. Pingback: tinyurl.com
  15. Pingback: jimmyjames.co.kr
  16. Pingback: edm exclusive
  17. Pingback: cheap jordan shoes
  18. Pingback: real racing 3 hack
  19. Pingback: opiate addiction
  20. Pingback: virtual dj mac
  21. Pingback: modeling for teens
  22. Pingback: badanie eav forum
  23. Pingback: Watch this Video
  24. Pingback: transitional shoe
  25. Pingback: ipalestine.net
  26. Pingback: tinyurl.com
  27. Pingback: replica watches
  28. Pingback: real Racing 3 Hack
  29. Pingback: lankalivestar.com
  30. Pingback: in the know
  31. Pingback: real racing 3 hack
  32. Pingback: mbsu.co.kr
  33. Pingback: Jan Berkowitz
  34. Pingback: nike air max cheap
  35. Pingback: Seo Philippines
  36. Pingback: or. pet health
  37. Pingback: Whatsapp Hack App
  38. Pingback: herpes treatment
  39. Pingback: look at this now
  40. Pingback: sports illustrated
  41. Pingback: eformula evolution
  42. Pingback: steam wallet codes
  43. Pingback: gta 5 money hack
  44. Pingback: friv
  45. Pingback: bathmate hercules
  46. Pingback: cadera
  47. Pingback: dick
  48. Pingback: exercise work-outs
  49. Pingback: heyumworld.com
  50. Pingback: Duramale scam
  51. Pingback: options binaires
  52. Pingback: cheap ray bans
  53. Pingback: spanish language
  54. Pingback: billiga burberry
  55. Pingback: www
  56. Pingback: digital extortion
  57. Pingback: vuitton borse
  58. Pingback: Easy Drive
  59. Pingback: title loans az
  60. Pingback: nike outlet shoes
  61. Pingback: cadeau
  62. Pingback: whatsapp spy
  63. Pingback: buy alesse online
  64. Pingback: cadeau
  65. Pingback: address here
  66. Pingback: plusrencontre
  67. Pingback: golf clubs provide
  68. Pingback: Prada Wallet
  69. Pingback: steam wallet codes
  70. Pingback: cliquez ici
  71. Pingback: psn card
  72. Pingback: hire a contractor
  73. Pingback: replica watches
  74. Pingback: Candy Crush Cheats
  75. Pingback: sextoys pour homme
  76. Pingback: craigslist phoenix
  77. Pingback: discover this
  78. Pingback: teens
  79. Pingback: cure herpes
  80. Pingback: industrial metal
  81. Pingback: just sweet enough
  82. Pingback: huawei
  83. Pingback: Free Riot Points
  84. Pingback: whatsapp hack
  85. Pingback: aumentar penis
  86. Pingback: lainaa heti
  87. Pingback: modeling
  88. Pingback: google
  89. Pingback: attractionclub
  90. Pingback: cliquez ici
  91. Pingback: Coach purse outlet
  92. Pingback: school of driving
  93. Pingback: cadeau
  94. Pingback: sextoy rabbit
  95. Pingback: fellatio
  96. Pingback: people need
  97. Pingback: medium
  98. Pingback: rumah dijual
  99. Pingback: google plus
  100. Pingback: right sports shoes
  101. Pingback: news from apple
  102. Pingback: visit this site
  103. Pingback: cheap phen375
  104. Pingback: filmdecul
  105. Pingback: Free LoL Skins
  106. Pingback: immobilier
  107. Pingback: gucci klockor
  108. Pingback: sextoys masculin
  109. Pingback: cadeau
  110. Pingback: Hair loss options
  111. Pingback: hungry shark hack
  112. Pingback: Coach bags outlet
  113. Pingback: visit my webpage
  114. Pingback: selling home
  115. Pingback: naked cams
  116. Pingback: liver detox
  117. Pingback: Black diamond
  118. Pingback: Suggested Studying
  119. Pingback: tighten face skin
  120. Pingback: sextoys anal
  121. Pingback: NONNetwork
  122. Pingback: publizist.ru
  123. Pingback: dogecn.com
  124. Pingback: fotomorg.com
  125. Pingback: EcoFlex Review
  126. Pingback: Slim Body Ketone
  127. Pingback: http://manu.pw
  128. Pingback: Pure Yacon Review
  129. Pingback: xength reviews
  130. Pingback: arab4forex.com
  131. Pingback: utsp.bipt.edu.cn
  132. Pingback: Whatsapp Spy
  133. Pingback: hats ruined tf2
  134. Pingback: dmcare.kr
  135. Pingback: http://hobia.co
  136. Pingback: sextoys anal
  137. Pingback: Order HGH Pro
  138. Pingback: bodybuilding diet
  139. Pingback: hnrztx.net
  140. Pingback: Bingo Blitz Cheats
  141. Pingback: option binaire
  142. Pingback: real Heart
  143. Pingback: weight loss plans
  144. Pingback: indian sports news
  145. Pingback: Deer Antler Spray
  146. Pingback: calories syrup
  147. Pingback: game
  148. Pingback: The ultimate Spray
  149. Pingback: agrandir penis
  150. Pingback: anti aging review
  151. Pingback: holika.net
  152. Pingback: Pure Cleanse
  153. Pingback: gain muscle fast
  154. Pingback: GC Speed Slim diet
  155. Pingback: benefits of goji
  156. Pingback: Bogabids.net
  157. Pingback: low carb foods
  158. Pingback: movers st louis
  159. Pingback: anti age cream
  160. Pingback: cukrzyca
  161. Pingback: colon cleanse tea
  162. Pingback: dailymotion.com
  163. Pingback: women diet pills
  164. Pingback: beach breaks
  165. Pingback: easy weight loss
  166. Pingback: anatomy muscles
  167. Pingback: generator
  168. Pingback: whatsapp hack app
  169. Pingback: muscle magazine
  170. Pingback: regularxs.net
  171. Pingback: www.frivv.com.au
  172. Pingback: Organic Cleanse
  173. Pingback: Mangomessenger.net
  174. Pingback: pure Select Review
  175. Pingback: vapexs.com
  176. Pingback: sextoy anal
  177. Pingback: lose weight diet
  178. Pingback: colon cleaner
  179. Pingback: dhonishow.de
  180. Pingback: get ripped abs
  181. Pingback: weight loss diets
  182. Pingback: muscle gainer
  183. Pingback: flexopen.com
  184. Pingback: diet pills
  185. Pingback: fast weight loss
  186. Pingback: tubes hard
  187. Pingback: hay day hack
  188. Pingback: youtube
  189. Pingback: transport mobila
  190. Pingback: skin care products
  191. Pingback: mejores.info
  192. Pingback: sextoy réaliste
  193. Pingback: benbtl.net
  194. Pingback: momtv.com
  195. Pingback: muscle gain diet
  196. Pingback: samsung galaxy f
  197. Pingback: sextoy achat
  198. Pingback: sex
  199. Pingback: retunypordoty
  200. Pingback: canelo vs lara
  201. Pingback: Day Cream Amazon
  202. Pingback: office
  203. Pingback: jak schudnac
  204. Pingback: red bottom shoes
  205. Pingback: visit my homepage
  206. Pingback: beton ampretat
  207. Pingback: free bets betfair
  208. Pingback: gcbx
  209. Pingback: pornstar
  210. Pingback: Gucci Mamas Bag
  211. Pingback: fun maza
  212. Pingback: nike free typical
  213. Pingback: wholesale jerseys
  214. Pingback: in the know
  215. Pingback: kfjty.com
  216. Pingback: dog obedient today
  217. Pingback: wprofessor.org
  218. Pingback: seo tips for blogs
  219. Pingback: Boom Beach Hack
  220. Pingback: sex
  221. Pingback: unde ne futem
  222. Pingback: cukrowa
  223. Pingback: sextoy lapin
  224. Pingback: yonka skin care
  225. Pingback: site
  226. Pingback: homemade porno
  227. Pingback: poland Hunters
  228. Pingback: la réunion en 6h
  229. Pingback: Atlanta Heating
  230. Pingback: ocella lawsuit
  231. Pingback: berita bola
  232. Pingback: rachat-points.com
  233. Pingback: wholesale jewelry
  234. Pingback: bdsm video
  235. Pingback: detox new jersey
  236. Pingback: website
  237. Pingback: cam sexe
  238. Pingback: wiki-Pack.com
  239. Pingback: australia
  240. Pingback: best birth control
  241. Pingback: homepage
  242. Pingback: printable coupons
  243. Pingback: banana sextoys
  244. Pingback: top tweak 2014
  245. Pingback: sous vetement sexy
  246. Pingback: yonka skin care
  247. Pingback: Workout Recovery
  248. Pingback: web
  249. Pingback: mutari firme
  250. Pingback: sms tracker agent
  251. Pingback: Blog Suka-kua
  252. Pingback: Coco Genix Review
  253. Pingback: coleus extract

Leave a Reply